profile image - pencil sketch of a man with grey hair and beard seated next to a small table. The man is reading a book and there is a glass of red wine on the table A twitter of inconsequent vitality
Ian Mason | @thedimpause

The most important invention of the 20th century keeps us alive but is killing the environment. The solution? Eat less meat 🔗

What has been made into a commodity cannot easily be brought back to being a luxury. That’s the luxury trap. And it’s not the first time we’ve fallen for it.


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